AVA prides itself on selling great quality machines that are 'Made to Last' at the best possible price, all of the time. Prices are constantly monitored and these may change from time to time over the course of the year.
Our sales and marketing teams decide upon the timing, contents, and pricing of our special offers for our own UK online store based on a variety of internal and external factors. They sometimes do this far in advance of any offers, and sometimes at very short notice. In the spirit of fairness, they do not release the details of these offers until the time of the offer has come.
Unfortunately, even if we were all privy to the details of all our upcoming special offers, we would not be in a position to reveal them publicly to those who email in asking about it. This is both in the interests of our other retailers outside of AVA, and of private customers who we feel should all have the same chance of getting one of our great deals.
We of course cannot speak for our external retailers and stockists regarding how they price and sell our equipment.